The analysis on the external and internal environment of Primark retailing industry

Introduction
The omnipresence of global trends and innovations debunk the idea of business monopoly and empire states. Today, the trends are set to maximize the potential of human powers by trivializing simple phenomena in order to fashion complex and subtle effects. In the minds of prominent sociologists and philosophers these trivialization of occurrences brought about by man's deepest desire of uncovering the truth and meaning of life. However, our correspondence and connection with the truth is indirect and diluted which can only be accessible via representations and constructs. Hence, the necessity, though, not necessarily is, of excavating the truth embedded on phenomena became an ordinary human laborious pursuit.

Moreover, due to rapid changes on various aspects of human life our reactions vary depending on the way we perceive it, while forming effective and efficient mechanisms become a mechanical elocutionary act. This fact is paralleled with the nature and condition of business operations wherein technology dictates in setting the trends and innovations. Moreover, such despotic nature of technology invigorates the force and power of globalization to deeply penetrate all human spheres of interaction.

Technology, Market, and Trends
The incorrigibility of technological advancement obviously shoves business operations and economic modes to be flexible. Here, business movers, analysts, strategists, theorists, scholars, and other personalities with significant role in business management and economic functions should be shrewd enough to incline their attention to the unexpected events and surprises which charily crafted by setters of global trends and innovations. Therefore, in business operations incessant assessment, evaluation, and revision of organization's strategies, programs, standards, objectives and goals are imperative. So much so, that such relentless observation should have mixed with collective effort and work of all representatives and members of the giving organizational body.

Hence, the evolution of marketing processes and modes of producing goods and services was not only invented during the recent centuries but, was already present when the first civilization came to existence. Although, no proper and serious study made at those times, recent discoveries and theoretical principles were, I believe, are products of the precedents civilizations. Meanwhile, not until Frederick Taylor's revolutionary theory which led to crumble the traditional management process and replaced it with a scientific-based management process stupefied managers, capitalists, and movers of his time.

Hence, the evolution of marketing processes and modes of producing goods and services was not only invented during the recent centuries but, was already present when the first civilization came to existence. Although, no proper and serious study made at those times, recent discoveries and theoretical principles were, I believe, are products of the precedents civilizations. Meanwhile, not until Frederick Taylor's revolutionary theory which led to crumble the traditional management process and replaced it with a scientific-based management process stupefied managers, capitalists, and movers of his time.

Significance of business market
The ascension of skyscrapers, business towers and trade centers in different places all over the world signify the dominance and control of business sector compared to other social fields. We can argue then that business operations become instrumental in human living without which the height of survival maybe reduced to a lesser amount. In contrast, business as a mode of survival for human beings inexorably becomes an exploitative and dominative domain wherein human resources and manual labor are alienated from the true value of human dignity and worth.

Despite this reality, human resistance is tempered by the need to survive and to further acquire material possessions. Likewise, as man's social and material needs increases, new business production and services schemes are emerging in response to these increasing demands.

It is in this context, which many business types are emerging due to human needs. On this account, technology, human needs, and business inseparably affect each other's domains, more so, tends to cross each other's boundaries to penetrate each others' systems. The chain of reaction cannot be dissolve easily. This idea under capitalist's viewpoint, the plethora of ever-increasing needs is the façade of one fundamental need: the pressing need for money. Now what dictates business firms and increasing expenses on research to track down recent trends is because of such need.

Primark: An Overview
Primark Stores Limited is an Irish clothing retailer. Its stores are located in various regions like United Kingdom, Ireland, and Spain. Within this area of responsibility, Primark stores outnumbered other clothing retailer business, with one hundred sixty one stores overall distributed in three major regions: one hundred twenty-five in the United Kingdom, thirty-four in Ireland and eight in Spain. The company positions itself as marketing fashionable at cutthroat prices.

The original clothing store was established by Arthur Ryan and his collaborator Micaela Mitchell in Dublin Ireland in 1969. After various success in clothing business, great profits and gross income led them to open stores in local and regional areas. It acquired various premises in different business centers within its local and regional areas which eventually generate more profits and income.

Primark is known for selling clothes at the budget end of the market. Its success is based on sourcing supply, making clothes with simple designs and fabrics and targets young, fashion-conscious individuals ages 35 below, offering them simple yet high quality clothes and apparels.

Hence, these successes brought significant changes on Primark's retail business. The relevance of global trends and consumers' demands on lifestyle made Primark Store Limited reinvent its business scheme and management structure.

Primark's management and business structure
As a famous clothing retail store, recently, Primark embarks in different retail products not only restricted on manufacturing clothes but also other related products such as apparels and accessories available to all human sizes.

Primark employs simple managerial operation on its stores structure. Each store has its own manager responsible in overseeing the status and business operations. With managers' inherent authority, they are given the power and control to manage the store within his/her point of responsibility. Moreover, in smaller or larger branches, assistant and deputy managers are assigned to control and manage the store. Within the store, there are different subdivided departments in which a manager is assigned like senior department managers and junior department managers who are in charge for individual departments.

Moreover, under management, there are supervisors in charge of staff on a sales floor, on different departments like stock room staff, customer service staff, customer service desk, cashiers who work on the tills, cash office staff and staff responsible to look after fitting rooms.

This management and business structure posits a simple way of managing human labor force, however, simple it may seem, yet inevitably creates serious problems and issues if and when proper assessment of the structure will be undervalued.

Analysis on the internal and external environment of Primark retail industry
The Primark clothing retail industry is a member of Ethical Trading Initiative, a collaborative forum bringing together businesses to work on labor rights issues in their supply chains. In fact, Primark developed ethical strategy in order to promote labor rights issues within its organization. Certain guidelines and code of conduct must be defined in relation to the ethical implications of work to human labor rights. Primark, initiated and defined its ethical trade strategy in 2006, focusing on assessment of employees working conditions, factories operations' concerns and addressed necessary improvement. Primark's annual report of activity should be passed to the Ethical Trading Initiative Board.

Moreover, Primark stands to a principle that shared learning and collaboration is one of the most successful ways to achieve sustained positive progression with its supplier's factories. However, climate change within and outside Primark's environment changes as it faces the challenges posed by the global business market. Using PESTLE and SWOT analysis, let us examine the ins and outs environment of Primark's retail clothing industry.

The PESTLE analysis allows us to examine the external factors affecting the environment of an organization while SWOT analysis aids us to assess organization's internal strengths and weaknesses and further identify threats and opportunities external to its environment.

Hence, these methods are helpful for us to understand and underline positive and negative factors affecting the external and internal environment of an organization like Primark.

In assessing the political, social, and economic factors external to the environment of Primark, we must consider different issues. Primark's business operations are subject to government policies and regulations. The business firm should conform to the set of policies and regulations stipulated and enforced by the government and policy making body while conforming to the set of regulations and policies, the firm should assume social responsibility as demanded by the global consciousness. Nowadays, business sectors no longer busied themselves to produce bonds of profits and income but deeply involved in social programs to promote social awareness and equality. Cultural and social behaviors of different consumers are important to consider when establishing or venturing business in the global landscape.

Furthermore, economic, environment, laws, and technology are inseparable entities in which influence the business operations. The economic stability of certain region can contribute allot to the business condition of certain firm, like Primark. Technology on the other hand, brought a tremendous effect to the status and development of business operations and marketing programs. It generates new trends in a rapid movement, which if organizations are unaware will impede growth and development.

Hence, Primark's must constantly assess its strategy with consideration to its PESTLE as external factors that in one way or the other affects its internal and business operations.

Assessing the strengths, weaknesses, opportunities, and threats of Primark, we go back to its established management or business structure. The need for re-tracking the management or business structure is important in analyzing its SWOT. As to my knowledge upon my encounter with Primark's business operations, its strengths are gained in its simple, systematic and organized business structure, having assigned proper authorities to proper positions. Moreover, its recognition for valuing high quality of products and quality services with its customers garnered more strength to attract more people. On the other hand, Primark's weaknesses can be found in its way of managing people. Although, Primark is a member of Ethical Trade Initiative, study shows given different negative issues concerning its business operations and transactions like child labor, purports less value on ethical matters. Different issues were attacking Primark concerning exploitation and abuse on labor force, other environmental concerns, poor working conditions, and disvaluing workers' rights. Primark in different surveys was labeled as a fashion industry with oppressive regime. The primacy of autocratic and rigidity on standard structures can be a weakness as well as threats to the life of the company.

Since, it goes globally, opportunities are in wide array not only on the part of venturing into regions with much income and profit to gain but also an opportunity to share and provide quality products to fashion-conscious people with vogue to fashion lifestyle.

Conclusion
Given this analysis we come to realize that each organization has its own external and internal problems to handle. The process in which we enable to identify and analyze such problems is by using proper management method of analysis like SWOT and PESTLE. The importance of these methods is squared to the importance of the business itself.

The analysis on the external and internal environment of Primark retailing industry

Introduction
The omnipresence of global trends and innovations debunk the idea of business monopoly and empire states. Today, the trends are set to maximize the potential of human powers by trivializing simple phenomena in order to fashion complex and subtle effects. In the minds of prominent sociologists and philosophers these trivialization of occurrences brought about by man's deepest desire of uncovering the truth and meaning of life. However, our correspondence and connection with the truth is indirect and diluted which can only be accessible via representations and constructs. Hence, the necessity, though, not necessarily is, of excavating the truth embedded on phenomena became an ordinary human laborious pursuit.

Moreover, due to rapid changes on various aspects of human life our reactions vary depending on the way we perceive it, while forming effective and efficient mechanisms become a mechanical elocutionary act. This fact is paralleled with the nature and condition of business operations wherein technology dictates in setting the trends and innovations. Moreover, such despotic nature of technology invigorates the force and power of globalization to deeply penetrate all human spheres of interaction.

Technology, Market, and Trends
The incorrigibility of technological advancement obviously shoves business operations and economic modes to be flexible. Here, business movers, analysts, strategists, theorists, scholars, and other personalities with significant role in business management and economic functions should be shrewd enough to incline their attention to the unexpected events and surprises which charily crafted by setters of global trends and innovations. Therefore, in business operations incessant assessment, evaluation, and revision of organization's strategies, programs, standards, objectives and goals are imperative. So much so, that such relentless observation should have mixed with collective effort and work of all representatives and members of the giving organizational body.

Hence, the evolution of marketing processes and modes of producing goods and services was not only invented during the recent centuries but, was already present when the first civilization came to existence. Although, no proper and serious study made at those times, recent discoveries and theoretical principles were, I believe, are products of the precedents civilizations. Meanwhile, not until Frederick Taylor's revolutionary theory which led to crumble the traditional management process and replaced it with a scientific-based management process stupefied managers, capitalists, and movers of his time.

Hence, the evolution of marketing processes and modes of producing goods and services was not only invented during the recent centuries but, was already present when the first civilization came to existence. Although, no proper and serious study made at those times, recent discoveries and theoretical principles were, I believe, are products of the precedents civilizations. Meanwhile, not until Frederick Taylor's revolutionary theory which led to crumble the traditional management process and replaced it with a scientific-based management process stupefied managers, capitalists, and movers of his time.

Significance of business market
The ascension of skyscrapers, business towers and trade centers in different places all over the world signify the dominance and control of business sector compared to other social fields. We can argue then that business operations become instrumental in human living without which the height of survival maybe reduced to a lesser amount. In contrast, business as a mode of survival for human beings inexorably becomes an exploitative and dominative domain wherein human resources and manual labor are alienated from the true value of human dignity and worth.

Despite this reality, human resistance is tempered by the need to survive and to further acquire material possessions. Likewise, as man's social and material needs increases, new business production and services schemes are emerging in response to these increasing demands.

It is in this context, which many business types are emerging due to human needs. On this account, technology, human needs, and business inseparably affect each other's domains, more so, tends to cross each other's boundaries to penetrate each others' systems. The chain of reaction cannot be dissolve easily. This idea under capitalist's viewpoint, the plethora of ever-increasing needs is the façade of one fundamental need: the pressing need for money. Now what dictates business firms and increasing expenses on research to track down recent trends is because of such need.

Primark: An Overview
Primark Stores Limited is an Irish clothing retailer. Its stores are located in various regions like United Kingdom, Ireland, and Spain. Within this area of responsibility, Primark stores outnumbered other clothing retailer business, with one hundred sixty one stores overall distributed in three major regions: one hundred twenty-five in the United Kingdom, thirty-four in Ireland and eight in Spain. The company positions itself as marketing fashionable at cutthroat prices.

The original clothing store was established by Arthur Ryan and his collaborator Micaela Mitchell in Dublin Ireland in 1969. After various success in clothing business, great profits and gross income led them to open stores in local and regional areas. It acquired various premises in different business centers within its local and regional areas which eventually generate more profits and income.

Primark is known for selling clothes at the budget end of the market. Its success is based on sourcing supply, making clothes with simple designs and fabrics and targets young, fashion-conscious individuals ages 35 below, offering them simple yet high quality clothes and apparels.

Hence, these successes brought significant changes on Primark's retail business. The relevance of global trends and consumers' demands on lifestyle made Primark Store Limited reinvent its business scheme and management structure.

Primark's management and business structure
As a famous clothing retail store, recently, Primark embarks in different retail products not only restricted on manufacturing clothes but also other related products such as apparels and accessories available to all human sizes.

Primark employs simple managerial operation on its stores structure. Each store has its own manager responsible in overseeing the status and business operations. With managers' inherent authority, they are given the power and control to manage the store within his/her point of responsibility. Moreover, in smaller or larger branches, assistant and deputy managers are assigned to control and manage the store. Within the store, there are different subdivided departments in which a manager is assigned like senior department managers and junior department managers who are in charge for individual departments.

Moreover, under management, there are supervisors in charge of staff on a sales floor, on different departments like stock room staff, customer service staff, customer service desk, cashiers who work on the tills, cash office staff and staff responsible to look after fitting rooms.

This management and business structure posits a simple way of managing human labor force, however, simple it may seem, yet inevitably creates serious problems and issues if and when proper assessment of the structure will be undervalued.

Analysis on the internal and external environment of Primark retail industry
The Primark clothing retail industry is a member of Ethical Trading Initiative, a collaborative forum bringing together businesses to work on labor rights issues in their supply chains. In fact, Primark developed ethical strategy in order to promote labor rights issues within its organization. Certain guidelines and code of conduct must be defined in relation to the ethical implications of work to human labor rights. Primark, initiated and defined its ethical trade strategy in 2006, focusing on assessment of employees working conditions, factories operations' concerns and addressed necessary improvement. Primark's annual report of activity should be passed to the Ethical Trading Initiative Board.

Moreover, Primark stands to a principle that shared learning and collaboration is one of the most successful ways to achieve sustained positive progression with its supplier's factories. However, climate change within and outside Primark's environment changes as it faces the challenges posed by the global business market. Using PESTLE and SWOT analysis, let us examine the ins and outs environment of Primark's retail clothing industry.

The PESTLE analysis allows us to examine the external factors affecting the environment of an organization while SWOT analysis aids us to assess organization's internal strengths and weaknesses and further identify threats and opportunities external to its environment.

Hence, these methods are helpful for us to understand and underline positive and negative factors affecting the external and internal environment of an organization like Primark.

In assessing the political, social, and economic factors external to the environment of Primark, we must consider different issues. Primark's business operations are subject to government policies and regulations. The business firm should conform to the set of policies and regulations stipulated and enforced by the government and policy making body while conforming to the set of regulations and policies, the firm should assume social responsibility as demanded by the global consciousness. Nowadays, business sectors no longer busied themselves to produce bonds of profits and income but deeply involved in social programs to promote social awareness and equality. Cultural and social behaviors of different consumers are important to consider when establishing or venturing business in the global landscape.

Furthermore, economic, environment, laws, and technology are inseparable entities in which influence the business operations. The economic stability of certain region can contribute allot to the business condition of certain firm, like Primark. Technology on the other hand, brought a tremendous effect to the status and development of business operations and marketing programs. It generates new trends in a rapid movement, which if organizations are unaware will impede growth and development.

Hence, Primark's must constantly assess its strategy with consideration to its PESTLE as external factors that in one way or the other affects its internal and business operations.

Assessing the strengths, weaknesses, opportunities, and threats of Primark, we go back to its established management or business structure. The need for re-tracking the management or business structure is important in analyzing its SWOT. As to my knowledge upon my encounter with Primark's business operations, its strengths are gained in its simple, systematic and organized business structure, having assigned proper authorities to proper positions. Moreover, its recognition for valuing high quality of products and quality services with its customers garnered more strength to attract more people. On the other hand, Primark's weaknesses can be found in its way of managing people. Although, Primark is a member of Ethical Trade Initiative, study shows given different negative issues concerning its business operations and transactions like child labor, purports less value on ethical matters. Different issues were attacking Primark concerning exploitation and abuse on labor force, other environmental concerns, poor working conditions, and disvaluing workers' rights. Primark in different surveys was labeled as a fashion industry with oppressive regime. The primacy of autocratic and rigidity on standard structures can be a weakness as well as threats to the life of the company.

Since, it goes globally, opportunities are in wide array not only on the part of venturing into regions with much income and profit to gain but also an opportunity to share and provide quality products to fashion-conscious people with vogue to fashion lifestyle.

Conclusion
Given this analysis we come to realize that each organization has its own external and internal problems to handle. The process in which we enable to identify and analyze such problems is by using proper management method of analysis like SWOT and PESTLE. The importance of these methods is squared to the importance of the business itself.

Sample Promotion Letter

Dear _________,

Before anything else, let me greet you a pleasant day. As I have heard, you are five months pregnant to your first child. Let me extend my congratulatory message to you and your husband for being expectant parents in four months time, and for you, as an expectant first-time mother.

As you know, due to the resignation of _____________, her group, the product compliance group, was merged with your group. Since that is the case, there exist greater responsibilities, which are not easy to handle by a single person. Especially that these two groups are now critical to our upcoming launch of "Zeuss", our new next-generation disk drive. That is why I have decided to create a new director's position. As of now, it is still open and the management has not yet made their final choice regarding the position.

The good news is that you are the only valid and qualified candidate inside the company for the said position. Since you begin working in the company, you have already shown dedication and hard working in your job. While at present, you have shown exemplary leadership, innovation, and sharp thinking in fulfilling your duties and responsibilities as the person in charge of the environmental testing of the engineering group. Even the senior executives believe in your capacity and capabilities as a senior manager.

However, due to the pressures and bigger responsibilities connected with the new position, I think you cannot handle it, especially now with your case. In behalf of the company, I am extending my regrets, but you are not qualified for the said position.

However, this is only a short-term solution, as I have said due to the pressures of the upcoming launch of "Zeuss". An alternate plan is available, which involves the hiring of an interim director, who will be working with us for six months. Before and after your maternity leave, you will be the one responsible to work closely with him. This is for him to know and fulfill his duties well; especially on the time you are already on leave. Those are the times when your position is very crucial to the success of "Zeuss". I would also like to inform you that you will also eventually become a director on due time, if you are already prepared to take bigger responsibilities and heavier management loads.

As for now, that is the only best way we know to cope up with the situation. Hope you will also understand our point, as we have understood yours. I will be waiting for your response to this. I know that you know what to do, what is best for you and our company.

Again, good day and God bless.

Sincerely,
______________________

Sample Promotion Letter

Dear _________,

Before anything else, let me greet you a pleasant day. As I have heard, you are five months pregnant to your first child. Let me extend my congratulatory message to you and your husband for being expectant parents in four months time, and for you, as an expectant first-time mother.

As you know, due to the resignation of _____________, her group, the product compliance group, was merged with your group. Since that is the case, there exist greater responsibilities, which are not easy to handle by a single person. Especially that these two groups are now critical to our upcoming launch of "Zeuss", our new next-generation disk drive. That is why I have decided to create a new director's position. As of now, it is still open and the management has not yet made their final choice regarding the position.

The good news is that you are the only valid and qualified candidate inside the company for the said position. Since you begin working in the company, you have already shown dedication and hard working in your job. While at present, you have shown exemplary leadership, innovation, and sharp thinking in fulfilling your duties and responsibilities as the person in charge of the environmental testing of the engineering group. Even the senior executives believe in your capacity and capabilities as a senior manager.

However, due to the pressures and bigger responsibilities connected with the new position, I think you cannot handle it, especially now with your case. In behalf of the company, I am extending my regrets, but you are not qualified for the said position.

However, this is only a short-term solution, as I have said due to the pressures of the upcoming launch of "Zeuss". An alternate plan is available, which involves the hiring of an interim director, who will be working with us for six months. Before and after your maternity leave, you will be the one responsible to work closely with him. This is for him to know and fulfill his duties well; especially on the time you are already on leave. Those are the times when your position is very crucial to the success of "Zeuss". I would also like to inform you that you will also eventually become a director on due time, if you are already prepared to take bigger responsibilities and heavier management loads.

As for now, that is the only best way we know to cope up with the situation. Hope you will also understand our point, as we have understood yours. I will be waiting for your response to this. I know that you know what to do, what is best for you and our company.

Again, good day and God bless.

Sincerely,
______________________

Coca-Cola Concepts

Introduction

Mirroring the world's condition with reference to our postmodern consciousness is something that is borderless, encompassing, limitless and even groundless. This consciousness pasted into our mind is an offshoot of the proliferation of modern science, political and social trickeries, and more so economical maneuvering of most powerful elites and multinational organizations across the continents. This phenomenon recognizes no frontiers not only geographical but cultural. This is best known as globalization.

One of the contestants in an International Speech Contest held in London, four years ago, was a college student studied in one of the prestigious universities in the Philippines took the grand price when she impressed the jurors of her provocative, critical and intellectual sharing of ideas about the topic on globalization. She entitled her speech A Borderless World. It speaks of a world wherein everything is in constant communication. Distance is no longer an adversary for two loving individuals who are separated a thousand miles away. The advent of the new technology and the spontaneous growing of a homogenous consciousness bridges people closer to their families, friends, and loved ones. This is the world that is borderless—a world that strives to be homogenous.


Coca-Cola: In economical perspective
It is to be considered that one of the major commodities in the world is soda, aside from the universal solvent which is water; soda becomes a substitute as a drink. Coca-Cola in this line became successful in launching and introducing their product to different continents specifically, Latin America, Africa, and North America. This success was brought by the open trade and exchange products between countries, and now was become more open due to globalization. Coca-Cola became effective in implementing an early global marketing tactic to penetrate and eventually influenced the indulgence drives of the people. As Julia Galeota analyzed it, Coca-Cola became innovative and unique in bringing and introducing to people their products. Furthermore, the reason why people are easily attracted to the American product is just a matter of marketing, she reiterated:

"It is easy enough to convince Americans of the superiority of their culture, but how does one convince the rest of the world of the superiority of American culture? The answer is simple: marketing. Whether attempting to sell an item, a brand, or an entire culture, marketers have always been able to successfully associate American products with modernity in the minds of consumers worldwide. While corporations seem to simply sell Nike shoes or Gap jeans (both, ironically, manufactured outside of the United States), they are also selling the image of America as the land of "cool." This indissoluble association causes consumers all over the globe to clamor ceaselessly for the same American products (2004)."

Coca-Cola Advertising Campaign
Coca-Cola used the available communication tools in bringing to people their products. Media in this contemporary times place a great importance. In this Age of Information we only rely on the information given by media institution even though we recognized their inability to bring an objective and impartial stories, we do nothing but to be "hooked". Nonetheless, we still manage to purify information and bring the residue in trash. This becomes an influential tool which Coca-Cola used in order to effectively influence the consciousness of the consumers. Again, let me quote Julia Galeota (2004):

"An early example of this global marketing tactic was found in a Coca Cola commercial from 1971 featuring children from many different countries innocently singing, "I'd like to teach the world to sing in perfect harmony/I'd like to buy the world a Coke to keep it company." This commercial illustrates an attempt to portray a U.S. goods as a product capable of transcending political, ethnic, religious, social, and economic differences to unite the world. "

In the same vein, this product can bend into a local taste by using local personalities to promote the product like for example, in India, a Coke commercial was done by a local Indian personality named Hrithik Roshan, a Bollywood star, appeared last 2000. The same was made in various continents like Africa, Latin America and Asia. Coca-Cola used the local personalities or even their legua franca in order to situate and connect themselves in their looking way of life. Like in Columbia, what they did was to make commercials using Castillian as the medium used in order that audiences can be able to relate with them. As to the content of Coca-Cola's commercials, they are not only labeled as aesthetically sophisticated but promote values and local culture. The commercials are driven not for profit but by promoting certain ideology. The ideology is embodied in the whole package of commercial, however, to question what ideology it promotes is a difficult task to examine and evaluate.


Coca-Cola Segmentation, Positioning, Targeting, and Branding

(Classic Cola, Diet, and Powerade)
The Classic Cola segmented in various markets. In most of countries, the presentation of classic cola is widely appreciated and consumable compared to other coca-cola products. Since, this classic cola is more of the typical carbonated drink, and is more sweetened compared to diet or light, the segmentation varies to consumers. For example, in the Philippines what is most appealing and usually drink by the people is the classic cola, the segmentation therefore varies according to the taste of its consumers while the positioning of its market is similar with diet/light and other carbonated products. The diet coke is segmented and positioned as offered to those who are health conscious and older people to prevent the level of sugar content and to avoid diseases like diabetes and other sugar-related illness. The target audience of the classic coke and diet coke are different than the Powerade in which it serves to offer a drink for endurance, meaning those who are in sports. Powerade just like Gatorade is all about a supplementary drink for endurance and sustenance of energy. In order to boost one's energy during a basketball or any kind of exhaustive sports, Powerade is on that position. The branding of these drinks are different according to marketing and visual effects that would fundamentally attract the consumers. The packaging of classic coke is different from the diet, in which classic is packaged as to look like a classic coke, while diet or light coke is packaged using visual colors and plastic that looks to the eyes as light as content itself.

Conclusion
The issue of globalization and cultural imperialism matter so much so that each individual should be aware of. Its importance does not only rely on theories that proved to be true and valid or just because it was then brought to light, but on how we become vigilant and conscious about it. This academic endeavor serves not only to comply with the requirements rather to shed light and knowledge to all of us who are consumed consciously or unconsciously by this prevailing phenomenon. Moreover, the idea of understanding the marketing concepts like segmentation, positioning, targeting and marketing mix are important. Although Coca-Cola became globalized due to its effective marketing strategy was suffered from various economic and marketing injuries. It was not an easy thing for them to operate globally, without the good and best tactical procedures in segmenting, positioning, and mixing effective strategic options to attract consumers to buy and somehow, eventually be addictive.

Coca-Cola on the other hand, as based on my analysis does not primarily promote globalization rather economic profit and cultural values with the locales where they are located. Glocalization becomes an effective remedy used by Coca-Cola to make its image good and credible so much so that consumers will patronize them more and love them much. Each products are segmented, positioned, and packaged in a way that it offers a distinct taste and reflect the best of its content.

Coca-Cola Concepts

Introduction

Mirroring the world's condition with reference to our postmodern consciousness is something that is borderless, encompassing, limitless and even groundless. This consciousness pasted into our mind is an offshoot of the proliferation of modern science, political and social trickeries, and more so economical maneuvering of most powerful elites and multinational organizations across the continents. This phenomenon recognizes no frontiers not only geographical but cultural. This is best known as globalization.

One of the contestants in an International Speech Contest held in London, four years ago, was a college student studied in one of the prestigious universities in the Philippines took the grand price when she impressed the jurors of her provocative, critical and intellectual sharing of ideas about the topic on globalization. She entitled her speech A Borderless World. It speaks of a world wherein everything is in constant communication. Distance is no longer an adversary for two loving individuals who are separated a thousand miles away. The advent of the new technology and the spontaneous growing of a homogenous consciousness bridges people closer to their families, friends, and loved ones. This is the world that is borderless—a world that strives to be homogenous.


Coca-Cola: In economical perspective
It is to be considered that one of the major commodities in the world is soda, aside from the universal solvent which is water; soda becomes a substitute as a drink. Coca-Cola in this line became successful in launching and introducing their product to different continents specifically, Latin America, Africa, and North America. This success was brought by the open trade and exchange products between countries, and now was become more open due to globalization. Coca-Cola became effective in implementing an early global marketing tactic to penetrate and eventually influenced the indulgence drives of the people. As Julia Galeota analyzed it, Coca-Cola became innovative and unique in bringing and introducing to people their products. Furthermore, the reason why people are easily attracted to the American product is just a matter of marketing, she reiterated:

"It is easy enough to convince Americans of the superiority of their culture, but how does one convince the rest of the world of the superiority of American culture? The answer is simple: marketing. Whether attempting to sell an item, a brand, or an entire culture, marketers have always been able to successfully associate American products with modernity in the minds of consumers worldwide. While corporations seem to simply sell Nike shoes or Gap jeans (both, ironically, manufactured outside of the United States), they are also selling the image of America as the land of "cool." This indissoluble association causes consumers all over the globe to clamor ceaselessly for the same American products (2004)."

Coca-Cola Advertising Campaign
Coca-Cola used the available communication tools in bringing to people their products. Media in this contemporary times place a great importance. In this Age of Information we only rely on the information given by media institution even though we recognized their inability to bring an objective and impartial stories, we do nothing but to be "hooked". Nonetheless, we still manage to purify information and bring the residue in trash. This becomes an influential tool which Coca-Cola used in order to effectively influence the consciousness of the consumers. Again, let me quote Julia Galeota (2004):

"An early example of this global marketing tactic was found in a Coca Cola commercial from 1971 featuring children from many different countries innocently singing, "I'd like to teach the world to sing in perfect harmony/I'd like to buy the world a Coke to keep it company." This commercial illustrates an attempt to portray a U.S. goods as a product capable of transcending political, ethnic, religious, social, and economic differences to unite the world. "

In the same vein, this product can bend into a local taste by using local personalities to promote the product like for example, in India, a Coke commercial was done by a local Indian personality named Hrithik Roshan, a Bollywood star, appeared last 2000. The same was made in various continents like Africa, Latin America and Asia. Coca-Cola used the local personalities or even their legua franca in order to situate and connect themselves in their looking way of life. Like in Columbia, what they did was to make commercials using Castillian as the medium used in order that audiences can be able to relate with them. As to the content of Coca-Cola's commercials, they are not only labeled as aesthetically sophisticated but promote values and local culture. The commercials are driven not for profit but by promoting certain ideology. The ideology is embodied in the whole package of commercial, however, to question what ideology it promotes is a difficult task to examine and evaluate.


Coca-Cola Segmentation, Positioning, Targeting, and Branding

(Classic Cola, Diet, and Powerade)
The Classic Cola segmented in various markets. In most of countries, the presentation of classic cola is widely appreciated and consumable compared to other coca-cola products. Since, this classic cola is more of the typical carbonated drink, and is more sweetened compared to diet or light, the segmentation varies to consumers. For example, in the Philippines what is most appealing and usually drink by the people is the classic cola, the segmentation therefore varies according to the taste of its consumers while the positioning of its market is similar with diet/light and other carbonated products. The diet coke is segmented and positioned as offered to those who are health conscious and older people to prevent the level of sugar content and to avoid diseases like diabetes and other sugar-related illness. The target audience of the classic coke and diet coke are different than the Powerade in which it serves to offer a drink for endurance, meaning those who are in sports. Powerade just like Gatorade is all about a supplementary drink for endurance and sustenance of energy. In order to boost one's energy during a basketball or any kind of exhaustive sports, Powerade is on that position. The branding of these drinks are different according to marketing and visual effects that would fundamentally attract the consumers. The packaging of classic coke is different from the diet, in which classic is packaged as to look like a classic coke, while diet or light coke is packaged using visual colors and plastic that looks to the eyes as light as content itself.

Conclusion
The issue of globalization and cultural imperialism matter so much so that each individual should be aware of. Its importance does not only rely on theories that proved to be true and valid or just because it was then brought to light, but on how we become vigilant and conscious about it. This academic endeavor serves not only to comply with the requirements rather to shed light and knowledge to all of us who are consumed consciously or unconsciously by this prevailing phenomenon. Moreover, the idea of understanding the marketing concepts like segmentation, positioning, targeting and marketing mix are important. Although Coca-Cola became globalized due to its effective marketing strategy was suffered from various economic and marketing injuries. It was not an easy thing for them to operate globally, without the good and best tactical procedures in segmenting, positioning, and mixing effective strategic options to attract consumers to buy and somehow, eventually be addictive.

Coca-Cola on the other hand, as based on my analysis does not primarily promote globalization rather economic profit and cultural values with the locales where they are located. Glocalization becomes an effective remedy used by Coca-Cola to make its image good and credible so much so that consumers will patronize them more and love them much. Each products are segmented, positioned, and packaged in a way that it offers a distinct taste and reflect the best of its content.

Power

Political history and political science deal with the concept of power. Simply defined, power is the ability to make someone do what they would not normally do. This essay discusses the origin of power, the legitimate power and the right for one person to exert power over another.

Exhibiting influence is one of the fundamental desires of man. In a temporal and materialistic sense, nothing feels better than to control others and influence them. These principles result in mankind’s desire and continual quest for power and influence. To go along with Machiavelli’s notion that power comes from imposing will and chance, power is given an origin that society judges based on the magnitude of its influence and the submissiveness of those influenced. However, Machiavelli fails to see that power is best exerted with virtue and without competition.

The origins of power are clear. Since power can be applied to any setting, it either originates from someone who exhibits greater will or someone who is given power (chance). You can be given power by nature (i.e. strong and smart versus useless and unintelligent) or nurture (i.e. family success and skillful upbringing). Someone can also work harder at what they do (imposing will). Since power is also a social phenomenon, someone who grooms themselves and works at their appearance gains power in the social context for example. Pure power comes from the triumph of will over chance. When someone has control to exert influence by their will instead of luck, they exhibit pure power that allows them to effectively control their surroundings in a sustainable and direct way. This is also called absolute power. (This is why absolute power corrupts absolutely because the influence is unstoppable).

Power is best defined by its influence. Legitimate power is more a result of imposing will then chance. Absolute power, as previously stated, is entirely constructed of imposing will. Thus, the more direct the relationship between will and power, the more validity the power obtains.

Machiavelli argues that power is best exerted for self-preservation and advantage. However, this aids society little if at all. In many scenarios, cooperative effort produces a greater result than competition. Imagine if researches could find intrinsic motivation equal to their current extrinsic motivation, but instead we devoted resources to specialized and separate tasks. The result would be a greater production of greater research functioning similarly to a smooth economy. The only difference is economies run based on competition to motivate people. Machiavelli ignores this intrinsic component implying it is not real. However, when just means are used to reach a just end, power does not corrupt in any respect. Undesirable means may reach desirable ends in one respect, but Machiavelli fails to gauge the other external effects of these means. Thus power is best used by intrinsic motivation for a just end using healthy means.