The given importance of the youth, mostly students, and their contributions in nation-building is recognized. Their voices and opinions matter to policy decision making and taking of national authorities. As potential peace messengers, every student possesses the right to bring the message of love, unity, and harmony among individuals.
In the previous years, the group assembled over 10,000 students from different academic institutions nationwide. Working in one endeavor, the group still hopes to increase the recorded number of participants.
This free invitation coincides with the 5th year worldwide remembrance of the September 11, 2001 terror attacks in United States and its given aftermaths.
The group’s annual peace forum will elicit ideas and opinions from students that will serve as considerations in law-making and even the message of peace itself.
The National League of Students is a civic organization composed of academic authorities, officials and members – mostly students. It is a non-profit in nature. As the voice of the national students, it covers any current issues affecting the student’s welfare, youth development and education as a whole.
For further information, feel free to visit or contact the following:
The Secretariat
National League of Students
Address:
Number:
Website: thenationalleagueofstudents-peaceforum2006.com
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COMMENTARY
Identify and discuss aspects of news/worthiness/news values in the release.
As with any other kind of potential news material, the central criterion for choosing stories (e.g. events, crimes) is newsworthiness (Chermak 1995, p. 19). Newsworthiness can be identified by subject and purpose, incident producers, incident participants, and uniqueness. Subject and purpose is the circumstance and aim of the happening. Subject are topics that may be a national, social, or societal in nature and is worthy of discussion. The purpose ranges from explaining, debating, or mere presenting and depends on the host’s decision and underlying considerations. Meanwhile, incident producers are the people or organization who conducts the happening. They could be authorized individuals, organizations, and others that are connected in the subject and purpose. Incident participants, on the other hand, are the individuals involved in the happening. The masses are commonly the source of participants in every given happening. However, there are instances that the incident producer targets a specific segment of the audience (e.g. business, politics, etc.). Lastly, uniqueness is the relevant features that are unusual in the happening. The features of the happening like its innovativeness, matters of public concern, free, and other persuading conditions.
In relation to this report, the media/press release is newsworthy because it is informing the peace advocates about the annual peace forum conducted by the group as the host. Hand in hand, the media/press release is recognizing the role of youth, particularly the students in all independent aspects of the society. It also presents the existence of the group as the national group that is concern to the airing of voices, opinions, and ideas of students. Similarly, the group maintains a tradition in conducting an annual forum about the current issues that is being encountered by the country or even the rest of the world.
The following are the itemized elements of newsworthiness in this media/press release.
Subject and Purpose
- An annual peace forum
- To assemble national students and talk about their role in policy decision making and taking, particularly in relation to peace
- And to commemorate the 5th anniversary of the September 11 terror attack
Incident Producers
- The National League of Students officials and members headed by the President
Incident participants
- Students from public and private universities and colleges nationwide who are willing to join the said forum
- Speakers and guests
- Academic-related individuals
- Other interested parties
Uniqueness
- The forum is timely and universal in subject
- Free from charge and open invitation
- Highly specialized because it caters to a specific segment of the population – the youth particularly students
- Specific due to the presence of theme - “The Students: Potent Instrument for Peace Promotion and Global Unity”
- Democratic
Choice of media outlets and why they were chosen.
The provided media/press release could be published through local and national newspapers. Similar to advertising, the newspaper is advantageous when it comes to informing people about news (Douglas 1999, p. 6). Since this release is an open invitation and national in coverage, it is best to print it in a daily publication – local or national, for the purposes of frequent exposure. The more time the people will see the release the more chances that they will be persuaded to attend it. Most people read the newspaper daily so the possibility of encountering the release is not far at hand.
Further, school newspapers are potent media outlet due to the fact that the students are the main target of the forum. Publishing the release to the school newspaper will result to extensive relaying of the message.
The presence of the internet as an innovative mode of communication is also potential. The Internet is rapidly transforming and enhancing many aspects of modern society including education, social and cultural structures, politics, health care, and economics. Its speed, interactivity and connectivity greatly facilitate the acquisition and absorption of knowledge, offering developing countries unprecedented opportunities to enhance and improve policy formulation and execution (Cairncross 1997; Ohmae 1990).
The traditional ways in which newspaper are published is not exemption in the process of technological revolution (Schwarcz 2002, p. 93). Today, newspapers are online and interactive in nature. Hence, online newspapers and other publications may be used in relating the release. Due to the convenience, speed, and access of the internet, such media outlet is highly effective.
Other reinforcing releases through other medium like the television and the radio is also possible.
Particular journalist/editor targeted.
The national newspaper’s editor – chief or associate, mention the name of the leading newspaper, will be the primary target. Other editors are subject to the decision of the incident producers. Furthermore, the school paper’s corresponding editors, especially the major ones, are also important object of message delivery.
REFERENCES
Cairncross, F 1997, The End of Distance: How the Communications Revolution will Change our Lives, Harvard University Press, Cambridge.
Chermak, SM 1995, Victims in the News: Crime and the American News Media,
Westview Press, Boulder, CO.
Douglas, GH 1999, The Golden Age of the Newspaper, Greenwood Press,
Westport, CT.
Ohmae, K 1990, The Borderless World, Collins, London.
Schwarcz, AJ 2002, Communication Research and Media Science in Europe,
Walter de Gruyter, Berlin/New York.
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Writer’s Note: The above organization is fictitious. However it is relevant and might be present in some given areas and circumstances. In relation to the Harvard reference format please visit http://library.curtin.edu.au/referencing/harvard.pdf for checking its accuracy.
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